Hotel design solutions engineered for exceptional real-world results.

We apply a proven, research-driven method focused on your specific challenges and business goals to deliver a design solution custom-tailored to your brand, guests, architecture, and location. The result isn’t just a better-looking hotel, but a stronger, more profitable property that guests truly love. More than just designers, we’re a reliable partner invested in your hotel’s long-term success.

Prototypical design hotels >

Semi-custom and custom design hotels >

Developers and management companies >

Hotel brands >

Explore our strategy for success >

Services for

Prototypical design hotels

We are experts at prototypical design hotels, utilizing a refined workflow that ensures high quality, speed, and ease. Our deep knowledge of brand submittal processes allows us to move faster than competitors, while our attention to detail prevents costly errors. We deliver prototypical projects on time and on budget, making the entire process effortless for you.

  • We begin by analyzing your specific site conditions and confirming the exact brand standards required for your flag, ensuring accurate scope from day one.

  • We expertly adapt the brand prototype to your building’s footprint, maximizing spatial efficiency while maintaining strict adherence to brand guidelines.

  • Utilizing our deep knowledge of brand portals and requirements, we prepare and submit your design package to the brand for rapid approval.

  • We produce precise construction documents and FF&E specifications that vendors can easily quote and contractors can easily build, preventing delays.

  • We remain available throughout the build to answer RFIs and ensure the final result perfectly matches the approved design and brand standards.

A modern hotel guest room - Comfort Suites, Rise and Shine scheme - with a gray sofa, yellow pillow, abstract yellow artwork, a wooden coffee table, a workspace with a computer and a brown leather chair, a bed with white linens, a blue accent wall.
A spacious Staybridge Suites hotel SRD lobby with beige and green furniture, a reception desk, and a vending machine area with snack and drink options, featuring wooden accents and large windows.
A prototypical hotel room for Hampton Inn by Hilton, with a large bed, a nightstand with a lamp, a window with curtains, and a sitting area with a desk and chairs.

Services for

Semi-custom and custom design hotels

We pull out all the stops to create truly remarkable guest experiences that bring out your hotel’s ultimate potential. By employing deep research and simulation, we create interiors that are unique, memorable, and infused with the local history and location of your property. Our designs are engineered to be as practical as they are stunning, ensuring your hotel stands out and guests return time and time again.

  • We conduct a deep dive into the local history, culture, and market demographics to establish a unique narrative that will drive the design concept.

  • We create a visual story through mood boards, sketches, and preliminary layouts that capture the essence of the guest experience we aim to build.

  • We refine the concept into detailed plans and 3D visualizations, selecting materials and finishes that align with both the aesthetic vision and budget.

  • We translate the vision into comprehensive technical drawings and schedules, ensuring every detail is documented for precise execution by contractors.

  • We oversee the design implementation during construction and provide final styling touches to ensure the physical space matches the initial dream.

Interior of a modern lifestyle hotel room featuring a teal sofa, a bed with white linens and a gray headboard, a dark wood nightstand, two pendant lights, a floor lamp, and a geometric-patterned rug in shades of blue and white, with curtains.
Modern boutique hotel lobby with blue sofas, a wooden coffee table, indoor plants, large windows, and a decorative wooden wall with geometric design.
A cozy custom hotel public area with two orange armchairs, a blue sofa with multiple pillows, a round wooden coffee table, framed art on a wooden wall, a large green plant, and a sliding glass door leading outside.

Services for

Developers and management companies

We are a reliable partner for strategic clients who own multiple properties, offering processes that maximize synergies and financial benefits. With our scalable approach, managing multiple projects simultaneously becomes easier than managing one, as we leverage economies of scale to save you time and money. We also provide comprehensive creative services to create standardized room designs and branding that ensure consistent quality across your entire portfolio.

  • We analyze your pipeline and portfolio goals to identify opportunities for standardization and bulk purchasing power across multiple properties.

  • We develop proprietary design standards and room schemes tailored to your specific management brand, ensuring consistency and operational efficiency.

  • We implement a phased design schedule that allows for simultaneous progress on multiple sites without bottlenecking resources.

  • We align key vendors and suppliers early in the process to lock in volume pricing and guarantee availability for multi-property rollouts.

  • We maintain a centralized oversight system to ensure that every property, regardless of location, meets the same high standard of design excellence.

Modern custom hotel lounge area with colorful furniture, framed artwork on dark wall, and bar in background.
Destination hotel public area with large floor-to-ceiling windows overlooking a mountain range with snow-capped peaks, lush green forests, and a clear sky at sunset. The room has a gray sectional sofa, a single armchair, a wooden coffee table.
Modern custom hotel lobby with colorful seating including blue, green, and orange chairs, a bar area with stools, large windows letting in natural light, and a cozy, stylish atmosphere.

Services for

Hotel brands

Hotel brands can trust us to create top-quality standardized room designs and prototypes that perfectly encapsulate the essence of their flags. We use psychological modeling and simulation to create practical, stunning schemes prepared for nationwide rollout, ensuring they work in any environment. Beyond interiors, our creative services can support your brand with unique identities, storytelling, and marketing assets that help you define the future of hospitality.

  • We collaborate with your leadership to define the core ethos, target demographic, and emotional goals of the new or refreshed hotel brand.

  • We design the "ideal room" and public spaces, creating a comprehensive prototype that balances aspirational design with constructibility and cost.

  • We produce photo-realistic renderings and virtual walkthroughs to help stakeholders visualize the brand experience before a single wall is built.

  • We compile detailed brand standards manuals and design guides that future franchisees and architects can easily follow.

  • We provide ongoing creative support for the brand launch, including marketing collateral, photography direction, and showroom design.

View of a modern Holiday Inn H5 prototype hotel guest room with a wall-mounted flat-screen TV, abstract art on the wall, a desk with an orange chair, a sofa with patterned and green pillows, a wooden coffee table, and a kitchenette in the background.
Interior of prototype hotel lobby for Choice Hotels - Rise and Shine scheme - with colorful chairs, wooden tables, a hanging chandelier, large windows, wall-mounted TV, and decorative wall art.
A modern prototypical hotel guest room - Holiday Inn H5 scheme - with a large bed, bedside lamps, a small sitting area by the window, and a wood desk with a chair and a television.

The Monarch Method is our framework for consistently successful projects.

Success in hotel design isn't accidental - it requires a systematic approach that considers every angle, anticipates every challenge, and delivers every time. We use our Monarch Method, refined over hundreds of projects and decades of experience, to produce results most other firms simply can’t match.

This 3-step strategy for success ensures your hotel design project succeeds on every measure that matters. By combining deep research, comprehensive design capabilities, and expert coordination, we maintain control of the complete picture while making the entire process effortless for you.

Diagram showing the Monarch Method with three steps: 1. Research, 2. Design, 3. Coordinate, in a layered, angled box design.
Step 1 of the Monarch Method: Research. A magnifying glass positioned over architectural blueprints with a ruler nearby.

Step 1: Research

While many competitors chase trends and recycle templates, we invest in understanding what truly makes guests happy and hotels successful. Our research-driven approach examines psychology, guest demographics, local culture and history, architectural opportunities, operational requirements, and real-world usage patterns to create designs grounded in substance, not just style.

Combined with our decades of multi-industry experience, this depth of insight enables us to design spaces where humans genuinely thrive - creating devoted guests who become lifelong brand advocates and deliver maximum ROI for your property.

Step 2 of the Monarch Method: Design. Illustration of a large pencil with various color swatches and stationery items around it.

Step 2: Design

Our comprehensive range of design and creative services means we can handle any hotel design challenge entirely in-house with world-class results. From interior design and space planning to branding, photography, 3D visualization, and marketing, we ensure every guest touchpoint is consistently on-brand and strategically aligned with your goals.

This specialization makes us masters of our craft while our ability to control the complete guest experience raises quality, increases convenience for you, and enables seamless collaboration with external partners. By focusing exclusively on design and creative excellence, we deliver superior results that generalist firms simply cannot match.

Step 3 of the Monarch Method: Coordinate. Bar chart with three colorful bars, a construction helmet, blueprints, a hammer, a screwdriver, and a wrench on a construction plan.

Step 3: Coordinate

Even great designs fail without great execution, which is why our project management and stakeholder alignment expertise sets us apart. Through decades of industry relationships, advanced presentation skills, and constant coordination, we ensure all project participants - owners, brands, architects, contractors, vendors - stay synchronized and moving forward together. This eliminates silos, reduces errors, accelerates approvals, and keeps projects on schedule and budget.

The result? Stress-free projects that work right the first time, delivered by a partner who genuinely cares about your success as much as you do and makes the hotel design experience easy and pleasant for everyone involved.